Hello! My name is Angela.

I’m a Content Designer, Writer, & Strategist based in San Francisco, CA. With over 15 years of navigating complex industries and business problems, I thrive on being at the forefront of innovation and technology. I find joy in helping simplify user experiences and disentangling complicated topics to drive user action — all while using the power of words and design.

What motivates me. I’ve always been fascinated about human behavior, what motivates us, and how language matters. Currently, I’m pursuing my Master of Liberal Arts in Psychology at Harvard University. Previously, I designed, wrote, and strategized content for Facebook, Cisco, Habitat for Humanity, and various software startups.

What I do outside of work. I’m endlessly curious about the world around us. In my free time, you’ll find me reading, hiking, surfing, cooking, attending concerts, traveling, trying new places to eat, hanging out with my dog, and fostering other dogs.

My Experience & Background

Skills

  • Content Audit

  • Content Design

  • Content Governance

  • Content Management (CMS)

  • Content Marketing

  • Content Strategy

  • Conversation Design

  • Copywriting

  • Creative Video Production

  • Data Analysis

  • Editing

  • Email Marketing

  • Information Architecture

  • Journey Mapping

  • Localization

  • Microcopy

  • Project Management

  • Storytelling

  • User Personas

  • User Research

  • User Testing (ex: A/B experiments, interviews)

  • Visual Design

Industries

  • Internet Network Management

  • E-Commerce

  • Peer-to-Peer Commerce

  • Nonprofit (Affordable Housing)

  • Legal Software

  • Real Estate Software

  • Plaintiff Law

  • Education

  • Magazine Publication (ex: travel, fashion)